How can I make e-mail notifications more personal using variables?

You can use the following variables in e-mail templates, which will allow you to make them more responsive and personal:

Variable	Description
[user_name]	Customer's name. If there is no information regarding customer name then 'Customer' word will be used instead.
[shop_name]	Displays your store title.
[expiration_date]	Displays the date when points are going to expire.
[points_new]	Displays how many new points has been received by a customer.
[points_total]	Displays how many points your customer have in total.
[points_debited]	Shows how many points being spent by your customer.

Example of a Message Template:

Hi, [user_name]!

We remind you that there are unused points in your bonus account, which expire on [expiration_date]. After that date, you will not be able to use them, which means you’ll lose the profit.

Have time to spend them before they expire!

We’re always glad to see you in [shop_name]!

What will receive our Customer:

Hi, Alex!

We remind you that there are unused points in your bonus account, which expire on 2019-02-06 10:12:05. After that date, you will not be able to use them, which means you’ll lose the profit.

Have time to spend them before they expire!

We’re always glad to see you in Amazon!

Where Alex is the name of our customer and Amazon is our store (just for example).